CBS was hoping that Super Bowl 55 would be a nail-biter that’d keep everyone glued to their televisions. That definitely didn’t happen.
As the Tampa Bay Buccaneers beat the Kansas City Chiefs 31-9, the Super Bowl was experiencing their lowest ratings since 2007. CBS announced today that 96.4 million people tuned into Super Bowl 55. After last year’s Super Bowl had 102.1 million people tune in, it is concerning to see the number still going down.
CNBC: Super Bowl has worst viewer ratings since 2007 with 96.4 million viewers
— Josh Caplan (@joshdcaplan) February 9, 2021
Super Bowl 55 had the worst ratings since the 2007 Super Bowl between the Chicago Bears and the Indianapolis Colts. From 2010 through 2018, the Super Bowl saw its ratings go over 100 million every year. The decline began to hit in 2018 when Super Bowl 52 hit the low of those eight years with 103.4 million. We then saw the 2019 Super Bowl ratings only hit 98.48 million.
The most viewed Super Bowl came in 2015 in a game between the Seattle Seahawks and the New England Patriots with 114.4 million viewers. The Seahawks were attempting to win their second straight title. Tom Brady was trying to stay at the top of the league. This was a year much like that year’s Super Bowl. One of the main differences is the 2015 Super Bowl was very close all throughout and came down to the last plays of the game.
The question now is why? There are many different ways to look at why the ratings are dropping. One major effect was Covid.
Due to Covid, many friends and families did not get together for the Super Bowl. This caused many “Super Bowl parties” to be canceled. For the casual person, they may not even turn on the game if it wasn’t for a party. Another reason may have been that the game was not very competitive. By halftime, the Buccaneers had a solid lead and were not looking back. Other reasons could be the lack of promotion for the commercials or outside news overshadowing the game.
Could it be that people are just tired of Tom Brady? Let us know your thoughts.